Association of Marine Technicians
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AMTECH Course outline: Management for Marine Businesses

Management Course for Marine Businesses 
This course is taught in 8 and 16 hour versions in classroom, and part 1 is also availble through correspondence study. 

CORRESPONDENCE COURSE FEE:
$135 AMTECH MEMBERS
$150 NON-MEMBERS

WORKSHOP FEE:
8 Hour Course: $135 AMTECH MEMBERS/$150 NON-MEMBERS
16 Hour Course: $270 AMTECH MEMBERS/$300 NON-MEMBERS

Call AMTECH at 1-800-467-0982 to register.


COURSE PROFILE:

Part One - Management Principles:

  • Learn why customer relations is one the key reasons for business success or failure. Achieve a level of customer satisfaction you never thought possible.

  • Learn how to tap into the keys of customer loyalty to help promote your business.

  • Understand why the cost of customer dissatisfaction can cost you your business.

  • Discover new ways effective business management will help your business grow.

  • Learn how to manage your staff better and get the most out of your employees.

  • Learn why brand loyalty is becoming less important to the customer.

  • Finding and keeping your key customers, and eliminating customers that cost you money.

  • Learn how to deal with difficult customers and feel comfortable in any selling situation, regardless of experience.

  • See why quality service is the key to a successful marine dealership.

  • Learn how to use service as an opportunity and not an obligation.


Part two - Managing a Marine Business Profitably:

  • Shop budgeting and service writing.

  • Inventory control and time management.

  • Learn why lack of routine service hurts your business.

  • In addition part two will cover: Shop Equipment; Labor Rates; Pay Programs; Record Keeping and Time Controls.
  • much, much more..........

This course is geared toward the owner, service writer, employee that deals directly with the customer, or anyone who is interested in running their own business. The authors use their 25+ years of experience in dealing with people and operating a marine business, and they appliy their experience for practical use in a marine business. This affordable program is a must for anyone responsible for the bottom line.

You will receive a workbook that can be used long after the program. The time you spend with this course will far outweigh the course fee.

Your investment in training will be recovered fast, often and for years to come.

INSTRUCTORS
Larry Goudy is owner/operator of a marina on Lake of the Ozarks in Missouri since 1973. He currently mangages a company of 10 full time employees. Mr. Goudy maintains a master tech rating on Johnson/Evinrude outboards since 1989. He is also currently an instructor for Marine Industry Certification (MIC), as well as instructs courses for the American Boat & Yacht Council (ABYC) on Electrical and Basic Engine Systems. Mr. Goudy's also has extensive education experience while teaching marine technology at a local community college. Mr. Goudy is a former AMTECH Board of Director member, and he is active on is a member of the Marine Industry Technical Education Council (MITEC).

Joe De Marco is the president of AMTECH and the management director for National Marine ServiceEXPO. Joe is co-founder and co-owner of Rapair, Inc., and CDI Electronics, a manufacturer of after-market marine outboard electronic ignitions. Originally from New York, he has over 25 years experience in sales and marketing. Prior to starting Rapair, Joe was vice president of sales and marketing for a company in the electronics industry. Since entering the marine industry in 1982, he has worked closely with marine service technicians and dealers. Service has always been the key emphasis for Rapair's remanufactured electronic ignitions, along with the company's new product division, CDI Electronics, and computer division, RCS Computer Systems. As the founder of the National Marine ServiceEXPO program, Joe is committed to helping the marine industry through cooperation and education. Mr. De Marco also serves as Vice Chair of is a member of the Marine Industry Technical Education Council (MITEC).

The correspondence course is intended to help marine personnel understand proper management procedures, and how they are put to use in a marine business who can't travel for training. The course material has been taken from the same all-day 8 and 16 hour workshops that is taught at the National Marine Service Expo and in the field.